Collection: Gensere

Cathrine Hammel creates quality garments for people who want to make more conscious consumer choices. With the aim of building a wardrobe that transcends trends and lasts, the brand has established itself as a direct contrast to fast fashion.

In recent years, the company has made a choice to have fewer collections, use fewer fabric qualities, and collaborate with a select number of suppliers. We see this as necessary to gain better control over the production chain and meet our own requirements for sustainable clothing production.

A long-term and positive relationship with our chosen suppliers is essential to maintain good quality, responsibility, and traceability. 90 percent of our suppliers have been with us since the beginning in 1997, so these are individuals we have great trust and respect for.